Why do I need a website?
Why do you need a website? In this day and age isn’t an Instagram account enough?
In short, no. Let’s find out why.
Social platforms are a great tool for sharing your work, marketing your products, and getting connected to a potentially global audience. However, you don’t own your Instagram, Facebook, Youtube, or other social profile. You are at the mercy of the platform and the algorithm that runs them. And if you have spent any considerable time building your socials you know just how quickly the winds can change!
You do own your website and all the content that you post there. No algorithm or community guidelines will lower your visibility, shadowban, or strike you. I think this is a big enough reason to make the decision to prioritize investing in your website. Whether that means dusting off the one you already have, and pumping some new life into it, or starting from scratch from the ground up.
Here are a few more reasons why you should prioritize your website:
They provide your brand with more credibility. When people visit your site, you become more real, more established, and more trusted. Having an email address like info@yoururl.com or hello@yoururl.com helps establish this trust as well. If potential customers or clients start to trust you, they are more likely to book or buy from you.
You can provide more information and content on your website than you can on a social platform. This is a great way for you to provide more value to your community, and allow others to learn more about you or your brand, products, or services.
Your website is a great place to get people connected to your email list. Providing free tools or other lead magnets that help your people solve a problem or reach a goal, and show your expertise in your field.
There are so many great and important reasons to keep your website a priority, and I hope this discussion helps you identify at least one way that you can add functionality to your current or future site, and encourages you to take your website a step further.
If you have any questions about getting started with a website or feel overwhelmed with everything you need to do to keep up with your business don't hesitate to reach out! I am passionate about helping creative entrepreneurs succeed not only with their websites but also in business. The world needs your creativity.
Book a discovery call today!
